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 Apple likes to present itself as a premium and aspirational brand, and the price of most of its technology goes accordingly. Want the most luxurious Apple Watch, the brightest iPhone or the heaviest spec MacBook Pro? Apple will sting your wallet something fierce for it. Apple suka menampilkan dirinya sebagai merek premium dan aspirasional, dan harganya sebagian besar teknologinya sesuai dengan itu. Ingin Apple Watch paling mewah, iPhone paling bersinar atau MacBook Pro spek terberat? Apple akan menyengat dompet Anda sesuatu yang sengit untuk itu. However, Apple doesn't want to exclude a larger consumer market whose wallets may not be so much. In the past it was a market served with Apple's iPad and Apple's iPad Mini, but a recent shift to make the iPad Mini a more powerful and expensive device left the standard iPad as the only "affordable" option in Apple's lineup. Namun, Apple tidak ingin mengecualikan pasar konsumen yang lebih besar yang dompetnya mungkin ...